FLUX is a hypothetical exhibit and experience design conference for college-aged art and design students.
The conference goal: to educate attendees on an often misunderstood realm that is under-represented in
most design programs, and to provide them with the base that they need to become innovators within the
field. The possibilities that exhibit and experience design hold are endless, and informing and inspiring
the literal future (young creatives) of design about those possibilities is very important. For this project,
I performed extensive research on the conference topic, the conference goals, and the prospective audience.
I went through a naming process, created a conference brand identity, and carried that identity through a
promotional poster, conference booklet, and takeaway guide to exhibit design firms in Seattle. For process
and further explanation, see full case study here.